TOUCH designed the cover, launch campaign strategy and led the branding for the French pensions title, Timonier (part of a family of international publications specialising in retirement provisions, published by the Financial Times). Our jumping-off point was the design of the masthead, which needed to look modern but relevant to the French market. We considered typography in great detail, made subtle adaptations to the kerning and font – as is evident with the curl of the letter T.
The initial brief for the cover was that it should feature a person, scene or abstract financial theme. Our idea was to use a black and white scheme to develop an air of continuity across issues. We then decided to use one highlight colour that could be applied to the magazines supplements.