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Touch have developed the branding and website for The Experience Ibiza which goes live today.
The website features a time-lapse video by Jose Antonio Hervas’s.
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Part of the video from below entitled “Ibiza Says No” by Jose Antonio Hervas can be found within the concierge website.
Blowout Ibiza launches. Blowout Ibiza are a new company offering hair and makeup on demand at pop ups, private events and a mobile “we come to you” service.
Touch designer Chiara took on the design work for the project developing the visual identity including the branding, printed collateral such as adverts, sponsorship documents, recruitment posters and promotional items. Chiara also designed and built the website and created elements for Blowout Ibiza’s social media platforms.
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Emma has been working with the brand Solillas who produce beautiful leather sandals inspired by the Balearics. They were looking for a handful of artists to work with and commissioned her to illustrate for their new clothing line of T shirts they have released in a pop store at the London Boxpark site in Shoreditch.
Thursday 10 April was their launch evening at the store, Emma was there hand painting sandals ready for sale as a limited collection this summer…
Blowout Ibiza launches. Blowout Ibiza are a new company offering hair and makeup on demand at pop ups, private events and a mobile “we come to you” service.
Touch designer Chiara took on the design work for the project developing the visual identity including the branding, printed collateral such as adverts, sponsorship documents, recruitment posters and promotional items. Chiara also designed and built the website and created elements for Blowout Ibiza’s social media platforms.
Click here to: view more
En el caso de Atzaró el director del hotel en esa época era Alex Reyners, mi hermano. Suele trabajar con gente local para las piezas del día a día, como flyers, cartas, etc… Para el lanzamiento de Atzaró Beach necesitaba un proyecto de nueva imagen un poco más ambicioso y duradero, de ahí que nos llamara.
Atzaró es un hotel muy apreciado por turistas y locales, tienen valores muy cercanos a la Ibiza de siempre, a la parte más rural y tranquila. Para Atzaró Beach el enfoque fue muy similar, Cala Nova es una playa familiar un poco alejada del núcleo más turístico. Atzaró Beach se planteó como un chiringuito moderno con el aval de calidad del hotel, pero ante todo como un sitio agradable y acogedor. Necesitábamos una imagen que transmitiera esos valores, que hablara de la playa y del mar, del entorno natural, y que se presentara de una forma cercana pero moderna y apetecible.
En Ibiza conviven dos mundos, en diseño como en todo lo demás. Desde el estilo artesanal hasta la estética más radical de la noche. Existe cierta saturación. Las discotecas son muy influyentes en esto y en ocasiones dibujan un paisaje un tanto sobrecargado estéticamente. Es difícil hacerse un hueco entre tanto ruido para que tu propia imagen destaque sobre el resto, es un contexto muy competitivo y donde lo sutil pasa desapercibido, pero hay ejemplos buenos de esto y creo que son un ejemplo a seguir.
El chiringuito está en altura y tiene unas vistas privilegiadas a la playa. Lo primero que tuvimos claro fue trabajar con la vista, queríamos mirar hacia la playa, hablar del entorno y de la naturaleza y no del propio local.
En cuanto al símbolo trabajamos de nuevo con la idea del mar con las dos ondas que abrazan el logo junto al texto “Cala Nova”. Integrando así la referencia geográfica enfatizamos de nuevo el entorno natural. Finalmente la tipografía del nombre en una composición centrada, simple y elegante que aporta la nota de calidad.
La parte conceptual. Antes de abordar el diseño es importante definir bien cuáles son los valores que quieres transmitir, en qué te quieres diferenciar, dónde vas a poner el acento. Se trata de definir tu propia identidad, saber quién eres y cómo quieres que se te perciba. Normalmente es un proceso de descarte, en el que eliminas todo lo que no sea esencial para quedarte solamente con lo que aporta valor.
Este proceso es el que finalmente te lleva de forma muy natural a la solución, a la idea que mejor representa ese planteamiento conceptual. Por último el diseño final de la marca es la representación visual de esta idea y de nuevo aparece de forma muy natural si los pasos anteriores se han cumplido de forma satisfactoria.
La parte más delicada del proyecto era que en todo momento se reconociera la imagen como parte de Atzaró Beach, no se podría plantear algo muy protagonista o que se alejara demasiado de la imagen del hotel. La estructura del logotipo, centrada, con el círculo como forma base (en contraposición a los cuadrados de Atzaró), la tipografía condensada… son elementos que nos ayudaron a que de alguna forma se percibiera una relación entre las dos marcas.
A Madrid le queda mucho para igualar a capitales del diseño como Londres y Barcelona, pero sí que se percibe un amplio abanico de estilos. Cada vez más, tanto grandes empresas como negocios locales tienen en cuenta el diseño de su comunicación y saben posicionarse con un estilo propio. Hay un caldo de cultivo interesante en el que hay propuestas innovadoras y donde se percibe variedad y calidad. Ibiza en cambio está más atada a unos cánones, como comentábamos antes se mueve entre dos extremos, lo más artesanal y la estética de la noche, basada normalmente en planteamientos algo tópicos con una ejecución muy sobrecargada. No obstante sí se encuentran buenos ejemplos, la proyección internacional de los negocios y locales hace que se instale un diseño de mayor calidad. En los últimos años si se percibe una mejora en la calidad en marcas que han traído talento de Europa para diferenciarse.
En este momento no tenemos nada en curso en Ibiza. El estudio sigue involucrado en varios proyectos de diseño editorial, identidad corporativa y diseño web, vinculados al tanto al sector cultural como al privado. Actualmente lo más destacado es el diseño de una nueva revista dedicada al arte contemporáneo llamada Input, cuyo primer número estará muy pronto disponible.
Regarding Atzaro ,the director of the hotel at that time was Alex Reyners, my brother. He usually works with local people for day-to-day pieces, such as flyers, letters, etc… For the launch of Atzaró Beach he needed a project with a new image a bit more ambitious and durable, hence he called us.
Atzaró is a hotel which is very appreciated by tourists and locals, they have values that are very close to the traditional Ibiza, those of the more rural and quiet part. For Atzaró Beach the focus was very similar, since Cala Nova is a family beach a little further away from the tourist center. Atzaró Beach was conceived as a modern chiringuito with quality guarantee of the hotel, but primarily as a friendly and welcoming place. We needed a picture that conveyed those values, that talked about the beach and the sea, the natural environment, and that presented that concept in a way that was reachable, but also modern and inviting.
There are two worlds that coexist in Ibiza, both in design and in everything else. From the traditional style to the more radical aesthetic of the night. Undeniably, there is some saturation. The clubs are very influential in this area, and sometimes paint a landscape that is somewhat aesthetically overloaded. It is difficult to gain a foothold so that your image stands out from the rest among so much noise. Ibiza is a very competitive environment where subtlety can go unnoticed, you can find some good examples of this, and I think they are an example to follow.
The chiringuito is located high and it has a privileged view of the beach. The first thing we did was to work with a clear view, we wanted to look towards the beach, talk about the environment and nature, and not the venue itself.
When creating the logo, we worked again with the idea of the sea using two waves that embrace the logo next to the text “Cala Nova”. Integrating a geographic reference we emphasize again the natural environment. Finally the typeface name in a centered, simple and elegant composition that provides a quality grade.
The conceptual part. Before addressing the design it is important to define clearly which are the values that you want to convey, how you want to stand out, and where will you put the emphasis. It is all about defining your own identity, knowing who you are and how you want to be perceived. It is usually a process of elimination, in which you dismiss everything that is not essential and keep only those things that add value.
This is the process that eventually leads very naturally to the solution, to the idea that best represents this conceptual approach. Finally, the final design of the brand is the visual representation of this idea which appears again quite naturally if the previously mentioned steps have been met satisfactorily.
The trickiest part of the project was making sure that the image was recognisable as part of Agroturismo Atzaró at any given time, it couldn’t be too flashy or something that differed a lot from the image of the hotel. The structure of the logo, a centered circle as the base form (as opposed to the squares of Atzaró), a condensed typeface … are elements that helped to build and communicate somewhat of a relationship between the two brands.
Madrid is still a long way from equaling design capitals like London and Barcelona, but you can actually see a wide range of styles. Increasingly, large corporations and local businesses take into account the design of communication and position themselves with their own style. Interestingly, there is a cultural hotpot where you can find innovative proposals where you can see variety and quality throughout. However, Ibiza is more constrained to standards, as we mentioned before it moves between two extremes, those being mostly craft and the night aesthetic, usually based on a topical approach but with a very overloaded execution. But yes, there are good examples; the internationally influenced local businesses result in a higher quality design. In recent years, an improvement in quality brands that have brought talent from Europe to differentiate themselves can be perceived.
At this moment we have nothing ongoing in Ibiza. The studio is involved in various editorial design, corporate identity and web design projects, linked to both the cultural and the private sectors. Currently the most relevant project that we have going on is the design of a new magazine dedicated to contemporary art called Input, and the first issue will be available soon.